Music Videos
Lady Gaga "Poker Face"
The music video for “Poker Face”, directed by Ray Kay and aided by Anthony Mandler,[60] was filmed at the luxury villa on bwin PokerIsland[61] and featured bwin branded poker equipment as product placement.[62] The video premiered on October 22, 2008. It is set by a pool, as well as in a mansion. It begins with Gaga emerging from the pool wearing a mirror masquerade mask and a black sleeveless latex bodysuit with a jagged shoulder pad, with two Great Danes beside her. She throws the mask aside and the song begins with a facial shot of Gaga singing it.[60] Gaga wears a metallic sticker on her left cheek in this shot. Featured in the video are scenes of Gaga in a mansion and dancing poolside with her dancers in a turquoise leotard.[60] Gaga attends a wild party where every man and woman tries their luck on a strip poker game. The party gets wilder when all the party’s guests strip down to their underwear, dance around, and share kisses with each other. The video also features several white mannequins on her swimming pool deck. During the musical interlude before the “I won’t tell you that I love you” hook, Gaga is shown in her trademark “Pop Music Will Never Be Low Brow” sunglasses while sitting beside the pool. The video ends with the head shot of Gaga singing the Mum-mum-mum-ma hook.
Gaga explained in the nineteenth episode of her “Transmission Gagavision” series the main idea behind the music video for “Poker Face”: “I knew I wanted it to be sexy, so I thought no pants, because that’s sexy, […]And I knew I wanted it to be futuristic, so I thought shoulder pads, because that’s my thing.”[63] The music video premiered on British MTV on February 17, 2009. In some versions of the video, the words “muffin” (being a slang term for a woman’s vagina), “Russian Roulette” and “gun” are censored out (bleeped).[64] On June 21, 2009, the video won the Best International Artist Video at the 2009 MuchMusic Video Awards.[65] The video received four nominations at the 2009 MTV Video Music Awards, in the categories of Video of the Year, Best New Artist, Best Female Video and Best Pop Video. Along with five other nominations for “Paparazzi”, Gaga was tied with Beyoncé for most nominations each for that year.[66]
In June 2010, Gaga held a reverse auction for one of the necklaces worn in the music video, designed by Brian Lichtenberg. All the proceeds from the auction went to the Lupus Foundation of America.[67]
Date:
October 22, 2008
Director:
Ray Kay & Anthony MandlerProducer:
Jil Hardin
