Music Videos
Taylor Swift "Blank Space"
Joseph Kahn directed the music video for “Blank Space”. Swift approached Kahn with the idea for treatment, desiring the video to portray her self-deprecation as a “crazy villain” akin to the lyrics.[79] According to Kahn, Swift envisioned “Blank Space” as “a video addressing this concept of, if she has so many boys breaking up with her maybe the problem isn’t the boy, maybe the problem is her”.[80] Photography took place at two locations in Long Island: primary shooting took place at Oheka Castle, with a few additional scenes shot at Woolworth Estate. The video was shot over three days in September 2014;[81] the last day was dedicated to film American Express Unstaged: Taylor Swift Experience, an interactive 360° mobile app in collaboration with American Express.[82] For the video, Swift was thorough in choosing the concepts and imagery. Kahn spoke of his working experience with Swift on Mashable: “When you have an artist wanting to test her imaging, it’s always great territory to be in”.[80]
Kahn took inspirations from Stanley Kubrick’s 1971 film A Clockwork Orange for the video’s symmetrical framing style, calling it “a really funny way to approach a pop video”.[82] The video begins as Swift’s love interest (played by model Sean O’Pry) drives a Shelby AC Cobra towards Swift’s mansion. Upon arrival, he and Swift quickly become a loving couple. They engage in various romantic activities together, dancing, painting a portrait for the boyfriend, walking along the estate grounds, and riding horses into the woods. Halfway through the video, Swift notices him texting someone, and the couple begins to fall apart. They begin to fight, and Swift shows erratic behaviors such as throwing vases, slashing the painted portrait, and burning her boyfriend’s clothes, which drives him to end the relationship.[83] At a high point, Swift uses a golf club to destroy her boyfriend’s car, a reference to Tiger Woods’ 2009 cheating scandal.[80] As the boyfriend leaves the estate, a new man (played by Andrea Denver) approaches, offering Swift a new hope for love.[83]
Swift planned to premiere to the video on Good Morning America on November 11, 2014, but Yahoo! accidentally leaked it a day before.[79] Swift posted the video onto her Vevo account quickly after the leak.[84] The interactive app American Express Unstaged: Taylor Swift Experience, featuring the 360° video version of “Blank Space”, was released concurrently. The user can choose to either follow Swift and her love interest throughout the linear storyline, or leave the storyline to explore other rooms in the mansion and find interactive easter eggs, such as Swift’s childhood photos.[85][86] The app was available for free on mobile app stores. Kahn talked to Rolling Stone that the app was created with “superfans” who wanted to “feel even closer to Swift” in mind.[81]
Date:
November 11, 2014